Blog Writing Rates

Blog Writing Rates: What to Charge

A lot of people ask me what they should charge for blog writing - and I can come up with numbers all day.  But in the end, your blog writing rates are up to you.  You're the one who's getting the paycheck... so how much was your time and effort worth when it's all said and done? 

My blog writing rate disclaimer: This post assumes you know how to write.  If you're struggling to string a sentence together, or if you use spinning software to create 'unique' posts, this doesn't apply to you.  I say that to be realistic; if you try charging $100 a post but you can't write better than this silly drivel, you're going to starve.

Factors of Your Blog Writing Rate

Like with all other freelance writing rates, you need to base your blog writing rate on several factors:
  • Your experience level
  • Your financial needs
  • The turnaround time required
  • The amount of time you'll likely spend on the post (research, writing and editing)
Your blog writing rates can be firm or flexible - that's up to you.  You can also offer bulk discounts - sometimes that's a selling point.

Per Post Blog Writing Rates

I haven't conducted a scientific survey or anything, but I think this is pretty much the industry standard.  Most blog posts, for all intents and purposes, are between 300 and 500 words - making it possible (and convenient) to charge a flat fee per post.

Per Word Blog Writing Rates

You can custom-quote every blog post with a per word rate, or you can ballpark each one.  A per word blog writing rate may work well with a client who needs several posts of varying lengths.

Setting Your Blog Writing Rates

With all the factors above in mind, you're ready to give a quote. 

I've seen people eager to write a 500 word blog post for $10.  That is not you. 

500 words will take you an hour, give or take.  You'll make $10 that hour.  But after taxes, you'll make $7.  And that hour is time you could spend marketing your freelance writing services, writing for a higher-paying client or washing dishes... and I can tell you, I didn't start freelancing to work for $7 an hour.

Assuming you know how to write and that you take your business seriously (and that you want others to take your business seriously), consider this:  According to the 2011 Writer's Market, the average blog post sells for $49.  (The high end is $500 a post, and the low end is $6... but don't be that $6 guy.)

Setting your blog writing rates isn't difficult if you know what you're up against - both what the client needs and deserves, and what your competition is charging.

How did you set your blog writing rates?  Do you use different rates for different clients?

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© Angie Papple Johnston 2011.

Don't steal from me or I'll come getcha. Really... I've got that kind of time.