Freelance Writer Business Cards

by Angie Papple Johnston at Freelance Writing Tips

Every business owner should have a card - and freelance writers are no exception. 

You can order freelance writer business cards from an inexpensive but reputable company like VistaPrint or you can print them yourself.

Either way, there are things your freelance writer business cards must include so they're as effective as possible when you pass them out).


Freelance Writer Business Card Necessity #1: Your brand name.

Your freelance writer business cards need to have your brand name - whether it's your real name, your pen name or a company name.

Freelance Writer Business Card Necessity #2: Your brand description or slogan.

You can simply say something like "Business Copywriting Services," like I do, or you can have a snazzy slogan like I used to have ("Letting words escape on paper every day").  Either way, find something that works and you're comfortable using and reusing to put on your freelance writer business cards.

Freelance Writer Business Card Necessity #3: Your name.

If you've used a company name, like I did, you want your actual name (pen or real, doesn't matter) to become synonymous with that company name.  You should use both on your freelance writer business cards.

Freelance Writer Business Card Necessity #4: Your phone number.

Don't forget to add your phone number to your freelance writer business cards.  Wherever it looks best is where it belongs - as long as potential clients can find it easily.

Freelance Writer Business Card Necessity #5: Your website.

If you don't have a website, get one.  Use a blog if you must.  Then make sure your Web address is on your freelance writer business cards.

Freelance Writer Business Card Necessity #6: Your email address.

Everyone has a different preference when it comes to connecting; some clients want to call, some want to email - so make sure your email address is prominently displayed on your freelance writer business cards.

Freelance Writer Business Card Necessity #7: A quick description or list of services you provide.

Your freelance writer business card doesn't have to list every service you provide - but it should include your most lucrative and best-selling services.  Potential clients have a quick reference and you've given them specific ideas about what you do.

Freelance Writer Business Card Necessity #8: An image.

If you don't want an image of yourself on your freelance writer business cards because you'd feel like a real estate agent, use your brand logo if you've got one. 

If you don't have a logo, get one. 

Don't want a logo?  Find a descriptive image to include on your freelance writer business cards - something is often better than nothing.  Your freelance writer business cards should capture attention, not be plain and forgettable.

Freelance Writer Business Card Options

Your freelance writer business cards can include other information if you've got room.  You can choose to:
  • call yourself a writer, freelance writer, copywriter, owner... or nothing at all
  • include a blog address in addition to your website
  • highlight your degrees or education
  • include a fax number (does anyone still use those?)
Freelance Writer Business Card No-Nos

Address:  If you're like me, you're working out of your home.  No way am I passing my home address out to people I don't know.  Why would anyone need it anyway?  They don't... so leave it off your freelance writing business cards.

Background colors:  Just a quick piece of advice about using a black background on your freelance writer business cards: when I was a Realtor®, I chose a business card with a black background.  Although it was very glossy (and very expensive), the black wore off in people's wallets and made it look old and crappy within weeks.

What do you include on your freelance writer business cards?  What do you feel is necessary information - or what would you leave off?

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© Angie Papple Johnston 2010. Don't steal from me or I'll come getcha. Really... I've got that kind of time.