Web Copy vs. Web Content


As a freelance writer, I encounter many clients who don't understand the difference between web copy and web content.  What's worse?  Some freelance writers don't understand the difference between web copy and web content.

Web content is everything you read or see on a website.  You're reading web content right now.  The image above is also considered web content.

Web copy is written to encourage readers to buy a product or service.  You're not reading web copy right now because I'm not selling you anything.

Web content is informative, engaging and/or educational - and it encompasses web copy since it's contained on a web site.

Web copy is simply a facet of web content.

Have all your clients fill out a web content questionnaire before beginning work so you know what you're getting into.

Got questions?  Email me and I'll help you out!

Got comments?  Leave them below.  (Now that's copy - I'm asking you to do something.)

"Laptop at Meeting Table" image courtesty of Arinas74 at RGBStock.com

© Angie Papple Johnston, 2010; if you are reading this anywhere but on FreeFreelanceWritingTips.Blogspot.com or Gather, somebody jacked it!