Press releases need to be formatted correctly if you expect newspaper editors to publish them. Here's a sample press release format that works (just make sure you get press release structure right).
This is the press release format I use, and it's been very successful. I've used it with the U.S. Army and dozens of civilian publications, so I know it works.
The company logo belongs where that happy face is; the rest of the press release format is self-explanatory.
If you're not sure how to write the body of a press release, keep in mind that it needs to be:
- Without fluff
- Gramatically correct
- Slant-free (otherwise it's no longer a press release - it's an opinion/editorial)
Do you have a press release format that works? What other tips can you offer new writers?
© Angie Papple Johnston, 2010; if you are reading this anywhere but on FreeFreelanceWritingTips.Blogspot.com or Gather, some jerk is plagiarizing it!