Press Release Format

Press releases need to be formatted correctly if you expect newspaper editors to publish them.  Here's a sample press release format that works (just make sure you get press release structure right).

This is the press release format I use, and it's been very successful.  I've used it with the U.S. Army and dozens of civilian publications, so I know it works.

The company logo belongs where that happy face is; the rest of the press release format is self-explanatory.

If you're not sure how to write the body of a press release, keep in mind that it needs to be:
  • Newsworthy
  • Without fluff
  • Gramatically correct
  • Slant-free (otherwise it's no longer a press release - it's an opinion/editorial)
There is debate about whether you should put -30- at the end of your press releases or if you should simply use "######" - and in my experience, it doesn't matter.  Editors know there's debate, and they care more about what your press release says than how you define the end of it.

Do you have a press release format that works?  What other tips can you offer new writers? 

© Angie Papple Johnston, 2010; if you are reading this anywhere but on or Gather, some jerk is plagiarizing it!