My personal business brochure.
As a freelance writer, one of your services may be to design business brochures for your clients. Business brochures aren't a piece of cake, but they don't have to be impossibly difficult, either.
Brochures are a great source of income for freelance writers; if you have the design savvy and the copywriting skills, you may be able to charge up to (or above) $2000 per brochure - of course, pay is commensurate with experience and portfolio proof. I found a guy online the other day who's charging upwards of $6K for an 8-page brochure.
I definitely don't charge that much. Then again, I have a different client base - I'm not working for Disney or Google. (I will be - but I'm not yet.)
If you are a new writer and have never created a business brochure, don't market that service until you've got experience. Start by creating a brochure which outlines your services. I create a new brochure for myself every couple of months (I just finished a new one, which prompted this post).
What should a brochure contain?
- a company logo
- eye-friendly graphics and lines
- teaser information which encourages people to call you or visit your website to learn more
- tight writing, just like you'd use in a press release or web content (minus the SEO, of course)
- a complete list of all the services you provide
- your contact information
What tips do you have for brochure creators? Have you created a business brochure for yourself lately?
© Angie Papple Johnston, 2010; if you are reading this anywhere but on FreeFreelanceWritingTips.Blogspot.com or Gather, some untalented hack has stolen it!