What is SEO content writing? Why, as a freelance writer, do you need to have an answer for that question?
SEO content writing may not be what you think.
SEO content writing in action is when a writer incorporates a mix of pre-defined keywords (usually chosen by the client; however, some clients allow you creative license when they recognize your SEO content writing expertise) with useful, easy-to-read text.
There's a little thing called keyword density; many clients get hung up on it. That's fine - your job is to create SEO content writing they'll love, even if you don't think their keyword density requirements are reasonable. If you feel you can't write the SEO content they're looking for, tell them before you get the contract - it's as easy as that.
SEO content writing requires you use keywords which attract search engines.
Keywords relating to the product or service your client is marketing will help the most; for example, if your client wants SEO content writing for a site promoting chemical-resistant rubber gloves for use in labs, you probably want "chemical resistant gloves" as a keyword. When search engines are crawling through all the SEO content writing on the 'web, they'll discover your client's site and consider it valuable based on the fact you used a specific keyword - and then they'll deliver it to people who are searching for that keyword.
5 basic tips for SEO content writing:
- Use keywords the right way - make sure your SEO content writing is readable
- Put content first; if the keywords didn't come naturally (or if you haven't used enough to meet keyword density requirements), insert them where appropriate to turn your document into effective SEO content writing
- Never use so many keywords that your document transforms from an SEO content writing project into spam (search engines have got that all figured out, and they'll ignore the entire site if that happens)
- Keep SEO content writing tight and avoid unnecessary "fluff" - stay on point
- Stick to two or three keywords per page of SEO content writing to avoid reader confusion
(This post is optimized at nearly 3.8% keyword density for "SEO content writing.")
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© Angie Papple Johnston, 2010; if you are reading this anywhere but on FreeFreelanceWritingTips.Blogspot.com or without my name as author, it's stolen.