DIY Web Content Writing: A 5-Step Guide

DIY web content writing - is it possible to come up with good web content without a degree in English?

In a word, yes.

Not everyone wants to hire a freelance writer to handle their web content writing.  Although I wish they would (and I wish they were choosing me), it's not always cost-effective to outsource web content writing.  Small and startup businesses may not have the right budget; actually, in this economy, lots of people may not have the right budget.

This post is for people who want a simple 5-step guide to DIY web content writing.

I'll show you how to use SEO in your web content, calculate keyword density and write for web readers.

DIY Web Content Writing Step 1: Focus on content first.  What do you need to tell your readers?  Each page of your website needs to feature unique web content writing.  If you own a moving company, for example, you should dedicate a page to each service you provide (local moving, long distance moving, et cetera).

DIY Web Content Writing Step 2: Make your web content writing appeal to your audience. Think about who you're trying to reach - your web content writing will take on different tones for different audiences.  Be conversational and informative as appropriate for your audience.

DIY Web Content Writing Step 3: Choose keywords that will enhance your web content writing's chances of being found by search engines.  If I'm searching for a New York moving company, I'm going to type "NY moving company" in Google - and they're going to bring me the most relevant results.  You need a clear understanding of using keywords in web content writing before you start filling your text with them.

Generally, the keywords you need the most will come naturally as you write.

DIY Web Content Writing Step 4: Figure out what keyword density will be most appropriate for your web content writing.  Use my keyword density calculator or your own version to get an accurate picture.  If you haven't reached your keyword density naturally, insert keywords where they make sense.  Make sure your web content writing remains readable - remember, you didn't write it for the search engines, you wrote it for people; search engines are an added bonus.

DIY Web Content Writing Step 5: Trim the fat.  Web content writing should be quick, concise and not include extra "fluff."  I know, I know... you want to paint a picture for your readers.  Unfortunately, web content writing is designed for people who don't have time to look at the whole picture.  (Trimming the fat from your writing will make it easier to reach keyword density, too.)

Bonus DIY Web Content Writing Tip: It's not an extra tip, really, but I want to show you a good example of tightening up your web content writing so you can see it in action.

Bad web content writing: "Gwyneth Paltrow's head exploded on May 15th, showering curious onlookers with fluffy, pink cotton candy and deep blue and green peacock feathers.  Her head, which was previously thought by scientists to be completely empty and similar to a hollow, unfathomably deep cave, exploded because she was required to answer an extremely difficult question posed by a journalist; because the high-profile journalist had asked Gwyneth Paltrow to provide an answer to the question "what is a thrift store..."

Good web content writing: "Gwyneth Paltrow's head exploded May 15 when a journalist asked her to define "thrift store."

That's it - keep your web content writing skinny so readers can digest it quickly.

DIY web content writing doesn't have to be neurosurgery - with a little patience, and sometimes a little trial-and-error, you can create dynamic web content writing on your own.

If you mess it up and become unbelievably frustrated, don't worry - I offer a full scope of editing services and I'll be happy to lend a hand.

"Sheep Bank" image courtesy of Lusi at

© Angie Papple Johnston, 2010; if you are reading this anywhere but on or without my name as author, it's stolen.