There are dozens of different writing services clients might require - from press releases to web content to articles - and your job as a freelance writer is to make sure you're providing exactly what they need.
To do that, you need to know the difference between the types of services you're capable of offering. (For example, I don't touch white papers - but I know people who do, so when those requests come along, I happily pass them on to others who are great at writing white papers.)
Here's the breakdown on a few types of freelance writing services:
- Press Releases
- Web copy/web content
- Professional Biographies
- E-mail copy
Press releases are news stories. When we freelance writers write press releases, we know they're not always "hard news," but we write them like they are. (They usually are, though.) When someone reads a press release, they need to feel as if they're reading front-page content on the New York Times. Press releases are very formal documents.
Blogs, like this one, are usually informative - but more informal than articles. You can rant and rave, you can provide information or generally do whatever the client would like to see on a blog. (Well, you provide whatever a client would like to see in any kind of freelance writing... but within certain parameters.)
Brochures are informative take-aways that consumers read to get more information about a company, service or product. There are five sub-types of brochures: