|Do you understand your business?|
That's true whether you're a lawyer, a freelance writer or a plumber.
Is Blogging Necessary for Businesses?
When business owners come to me and say, "I'm not getting found in the search engines - what should I do?" I immediately ask if they're blogging.
Many business owners can't be bothered to blog about their products or services.
Let's be clear: you don't have to blog. But it sure does help your business.
- Blogging spreads your brand around like warm butter on a Rudy's bagel
- Blogging shows your customers - both current and potential - that you really do know what you're talking about
- Blogging enables things you say to be shared by others
It's been rumored that Einstein said, "If you can't explain it simply, you don't understand it well enough."
Your blog establishes you as an authority in your field, as long as you really do know what you're talking about, because people can learn from you. When you understand your topic so thoroughly that you can't help but want to share it, people will take what you've said and be able to apply it (and if they can't apply it themselves, you'll be the first one they call).
Do you blog for your business? If not, what's stopping you?
Image courtesy of kimberlyfaye on flickr.